“ With iPad, salespeople are no longer in the dark, ” says Prakash.
“They have access to vehicle information, pricing, trade-in values, interest rates, specials and financing — and of course what our competitors are charging for identical vehicles.”
Sonic also has an app for customers:
www.apple.com„ Mit dem iPad stehen Verkaufsmitarbeiter nicht länger alleine da “, so Prakash.
„Sie haben Zugriff auf Fahrzeuginformationen, Preise, Gebrauchtwerte, Zinsen, Sonderangebote und Finanzierungsoptionen – und natürlich auf die Preise unserer Konkurrenten für identische Autos.“
Auch für die Kunden bietet Sonic eine App:
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