Operating expenses were mainly under pressure in the second quarter due to continuing increases in material costs.
In addition, results were negatively affected by the marketing costs resulting from intensified activities in connection with product launches, continuing efforts to boost the Geberit brand, selective growth initiatives and also for the bi-annual ISH, the most important European sanitary trade fair, which takes place in the spring in Frankfurt (DE).
The over-proportionate
www.geberit.comDer Betriebsaufwand war zur Hauptsache durch den im zweiten Quartal weiter angestiegenen Warenaufwand belastet.
Zusätzlich fielen im Marketingaufwand die verstärkten Aktivitäten im Rahmen von Produktneueinführungen und zur weiteren Profilierung der Marke Geberit sowie gezielte Wachstumsinitiativen und die nur alle zwei Jahre stattfindende, wichtigste Sanitärmesse Europas, ISH, im Frühjahr in Frankfurt (DE), ergebnismindernd ins Gewicht.
Das
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