Diese soll es coop zukünftig ermöglichen, das Kaufverhalten seiner Kunden besser zu verstehen und mit diesem Wissen die Produktpalette zu optimieren sowie Werbemaßnahmen noch gezielter einzusetzen.
coop ist Deutschlands größte Konsumgenossenschaft im Lebensmittel-Einzelhandel mit Hauptsitz in Kiel und unterhält insgesamt rund 200 sky-Verbrauchermärkte, plaza SB-Warenhäuser und plaza Bau- und Gartencenter in Norddeutschland.
www.guardean.comThis should enable coop to understand the buying behavior of its customers better in the future and, on the basis of this knowledge, to optimize its product range and to target its advertising activities more effectively.
coop is based in Kiel and is Germany's largest consumers' cooperative within the food retail sector, operating approximately 200 'sky' (discount store) and 'plaza' (hypermarkets, DIY stores and garden centers) outlets in total across northern Germany.
www.guardean.comDesejar acrescentar uma palavra, uma frase ou uma tradução?
Envie-nos uma nova entrada.