, die Theorie der flachen Welt, nannte Harvard-Professor Theodore Levitt das :
durch die globalisierte Ökonomie wird die Welt zum homogenen Raum, in dem unterschiedslos und massenhaft dasselbe produziert und konsumiert wird – eben auch dieselben Bilder.
Ihre Analogie in der Kunst hat Levitts Theorie in der Pop Art der 1960er Jahre.
global-contemporary.deThe Flat World Theory, is how Harvard professor, Theodore Levitt referred to it :
by the globalized economy, the world becomes a homogenous space in which things are produced and consumed indiscriminately en masse – even the same pictures.
An analogy may be drawn between Levit’s theory and 1960s Pop Art.
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