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Odd
eslogan

Dicionário de Espanhol Oxford

catchword [americ ˈkætʃˌwərd, Brit ˈkatʃwəːd] SUBST

1. catchword (slogan):

catchword

2. catchword → catchphrase

catchphrase SUBST

no Dicionário PONS

catchword [ˈkætʃˌwɜ:d, americ -ˌwɜ:rd] SUBST

catchword
no Dicionário PONS

catchword [ˈkætʃ·ˌwɜrd] SUBST

catchword

PONS OpenDict

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It is often taken into account when writing songs, catchphrases, advertising slogans, jingles etc.
en.wikipedia.org
The show also coined unique phrases that, briefly, became catchphrases, such as wonderfulness.
en.wikipedia.org
Not only are we subjected to the usual, mainly three-word, slogans but now there are also catchwords -- the latest being the "spendometer".
www.theage.com.au
A catchword for the confused lighting shining this way and that in any and every modern city.
www.slate.com
Agility of the sort found in a go-kart, was the catchword.
www.carsguide.com.au