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But its first code of practice was directly prompted by the alcopop furore in 1996.
www.bbc.co.uk They're inundated with positive messaging and what appears to be targeted marketing through so-called alcopop products, such as flavoured vodka coolers, she said.
www.cbc.ca The beverage, an alcopop made by blending sparkling water, fruit flavoring, malt and cider, is marketed towards female drinkers as an alternative to beer.
en.wikipedia.org Introduced in 1993, it was marketed not as a beer, but as an alternative to beer, an early example of what is now often referred to as alcopop.
en.wikipedia.org Is the alcopop back in fashion?
www.telegraph.co.uk