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Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C.
en.wikipedia.org Competitors for B2C marketplace model are major e-commerce players, but none of them are focussed on school/education vertical.
yourstory.com As for the B2C, which is strictly limited to the website, social media channels, and the mobile app, the company generates money directly via advertising.
en.wikipedia.org In contrast, business-to-consumer (B2C) models involve known servers of one or more companies, communicating with previously unknown consumer users.
en.wikipedia.org Meanwhile, increased competition put pressure on margins of the B2C website.
en.wikipedia.org