How do promotional items work ?
Anyone who receives a gift, feels forced against the bringer obliged to reciprocate.
This has already Robert Cialdini in his famous book "Influence" is shown.
www.schokologo.comWie wirken Werbeartikel ?
Wer ein Geschenk erhält, fühlt sich zwangsweise dem Überbringer gegenüber verpflichtet, sich zu revanchieren.
Das hat bereits Robert Cialdini in seinem bekannten Buch "Influence" gezeigt.
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