Wrong target group selection :
Mrs Smith receives the special offer for men's shaving cream
www.asendia.deDer frische Duft der neuen Men sensitiv Produkte erfrischt mit einer spritzigen Citrus-Note und spendet neue Energie.
Die Rasiercreme wird ersetzt durch einen modernen, milden Rasierschaum.
www.lavera.deThe fresh fragrance of the new Men sensitiv products refreshes with a fizzy touch of citrus and bestows one with energy.
The shaving cream is being replaced by a mild, modern shaving foam.
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